Friday, April 27, 2018

The world of business and social media

So I’m going to lay out some cold hard truth for y’all. If you are sensitive, get your feelings hurt, please stop reading here. 

Lately I’ve been noticing a couple posts from local New Albany Businesses that have been negative.  I was like huh? Your business is hurting? Because I’m pretty sure there are some businesses around here doing fantastic. Yes, we have had a couple businesses close lately, but there is something that businesses who closed and the businesses that are struggling have in common... their social media presence suck. Yes, I said it, suck. 

Local businesses in downtown New Albany have several wonderful resources. Facebook, Instagram and New Albany Social. No, I’m not saying that New Albany Social is responsible for booming business in New Albany, but by golly, it’s not hurting. Don’t worry, I’m not that full of myself. 

I did a little research and looked at a couple of businesses that have claimed lacking business. Instagram for example... business X last posted on Instagram over a month ago. Uhhh yeah. Business Y.... has less than 100 followers.  Uhhhh no. Also, these businesses have not reached out to me. One even ignored me when I reached out to them. Again, I’m not saying my page is the best thing ever but it’s free promotion. Why would you not take advantage? It’s a new page but a growing page! A page with a ton of interaction.  Not to brag but my page gets more interaction than a similar page with over 26k likes. Interaction = more reach. Numbers don’t lie. 



So the moral of the story, work. Work on your social media game. Is it easy? No. Is it worth is? Yes. Businesses are forgotten about if there are not seen. 

Post! Post more than once a month. 
Post something interesting. 
Post something that makes me want to come in to your business. If I want to see a meme I’ll go follow my Uncle Tom. And for Pete’s sake, I don’t care what stupid National holiday it is. 

Educate yourself. How does social media work? What tips? My page is only 7 months old and I’m already at 1800 likes. How? I asked for help. I listened when people offered help. 

And that’s my two cents. 

4 comments:

  1. I'm not a native New Albanian but I've come to love my city's downtown vibe. I look forward to your posts on IG and FB as they tell me about some of the shops and restaurants I haven't been to yet. Keep up the posting and hopefully more of our stores will reach out to you or work on their own online presence. I definitely don't want downtown to go back to what it was when I moved here 20 years ago ... pretty much the only reason to go downtown then was for the post office or library.

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    1. Thank you for the comment! I agree, I don’t want it to go back either! It takes a lot of work and effort! Glad to have you here Elizabeth!

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  2. First you do this out of your pocket and time away from your family!

    Two it's not cheap covering all cost!

    Three some people find it easier to point fingers then realize they are not taking the lead and doing what they need to as owner's!
    How dare anyone be rude to you for helping NA local businesses out of the kindness of your heart !!

    Final thought, you post your events way in time for others to join in, it's called reaching out and participating! That's all it took for me!
    *** The more you shine, the more enemies you will pick up!!
    Kelly you are so loved and appreciated by way more then bitter people! Keep doing you sunshine!!
    Your biggest fan UCC

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